NZ Sock Co’s modern history began in 1980, when Cip Sparrow and son Euan took on the factory with a vision to blend traditional craft with modern innovation. Fast forward to today, and Euan still leads the business as CEO, joined by his daughter Gabrielle, our International Sales Manager, and his son Paul, our Operations Manager. Together, they carry the legacy forward, honouring our heritage and looking into the future. 

We’ve come a long way from those early knitting machines. Our purpose-built Ashburton factory hums with 54 machines running around the clock, producing socks trusted by adventurers, athletes, and everyday Kiwis alike. Yet some things haven’t changed—and never will. Every pair is still checked by hand, because quality isn’t just part of the process; it’s who we are. 

From a small hosiery workshop to one of the world’s leading innovators in sock technology, our story is proof that when you mix craftsmanship with commitment, great things last.