Feet First Technology™
Socks built for every walk of life
Merino, Nuyarn® and Coolmax® socks from a company that has been making great socks for generations.
Free NZ shipping over $100
30-day returns
Dispatched in 2 working days
Afterpay available
Best sellers
Performance proven
“They are fabulous socks. Very comfy. I will certainly be buying more. And of course NZ made.”
“Only socks I'll buy. Will handle any conditions, and also they don't wear as quick for holes as other socks!”
“New Zealand made and a brilliant employer!”
“Best socks, they don’t slip when wearing, only bought 2 pair to try but will buy more!”
“Got some the other day. (Proof that my phone is listening). Only worn them once but quite impressed.”
“These socks are great! They are extremely comfortable; great for walking, biking and general wear. They stay cool too which is really good. I'm on the website to order another 3 pairs.”
“These guys make the best socks. I've been wearing them for 30 years. Can't recommend this company enough, great to see NZ manufacturing.”
“Total quality New Zealand made, mine last longer, fit better, some style even formed to your left and right foot to ensure a more comfortable fit. Excellent online service.”
From our community
See them in action
Shae
Shop performance socks
Grace
Shop Nuyarn® socks
Alesha
Shop outdoor socks
Roxanne
Coolmax® Lifestyle Sneaker No-Show Socks$16.99
Phil
Shop everyday socks
Grace
Shop gym socks
Lacey
Shop merino socks
Olivia
Shop running socks
Feet First Technology™
Our trademarked sock tech
Paladin™ protection pad
U-shaped cushioned pad on top of the foot that lifts pressure and aids blood flow.
ESS™ Elastic Support System™
Elastic zones that lock your sock in place without squeezing.
Comfort Zone™ cushioning
Plush cushioning in the heel, ball of foot and toe impact zones.
Found in selected styles. Each product page shows the tech in that sock.
How our socks are made
Our story
Making great socks for generations
We believe in quality, value and listening to our customers. Today's socks are the result of high quality manufacturing, technology, research and development.
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