Feet First Technology™ by NZ Sock Co.

The New Zealand Sock Company has been making great socks for generations. We believe in quality, value and listening to our customers. Today's socks are the result of high quality manufacturing, technology, research and development.
OUR STORY

Quality socks for every walk of life

Combining both in house research and development and the access to new technologies we are regarded by New Zealand and International retailers as being at the leading edge of innovation in the industry

BRANDS WE WORK WITH
Our Technology

Engineered for peak performance

Paladin™ protection pad

U-shaped pad designed to aid blood-flow.

Breathable knit

Ventilated knit structure promotes airflow to reduce heat build-up.

Reinforced heel and toe

Extra reinforcement in high-impact zones extends wear life.

High-stretch cuff

Flexible cuff ensures a comfortable, secure hold.

Seamless toe-closure

Smooth toe construction eliminates bulk and reduces irritation.

Paladin™ protection pad

U-shaped pad designed to aid blood-flow.

Breathable knit

Ventilated knit structure promotes airflow to reduce heat build-up.

Reinforced heel and toe

Extra reinforcement in high-impact zones extends wear life.

High-stretch cuff

Flexible cuff ensures a comfortable, secure hold.

Seamless toe-closure

Smooth toe construction eliminates bulk and reduces irritation.

Testimonials

Performance proven

5/5

"They are fabulous socks. Very comfy. I will certainly be buying more. And of course NZ made."

Susie M Facebook

"Only socks I'll buy. Will handle any conditions, and also they don't wear as quick for holes as other socks!"

Brandon A Facebook

"New Zealand made and a brilliant employer!"

Owen M Facebook

"Best socks, they don’t slip when wearing, only bought 2 pair to try but will buy more!"

Maureen W Facebook

"Got some the other day. (Proof that my phone is listening). Only worn them once but quite impressed."

Tye K Facebook

"These socks are great! They are extremely comfortable; great for walking, biking and general wear. They stay cool too which is really good. I'm on the website to order another 3 pairs."

Gary Facebook
5/5

"These guys make the best socks. I've been wearing them for 30 years. Can't recommend this company enough, great to see NZ manufacturing."

Marcus M Facebook

"Total quality New Zealand made, mine last longer, fit better, some style even formed to your left and right foot to ensure a more comfortable fit. Excellent online service."

Richard L Facebook

Frequently asked questions

The right fit is everything. We’ve been making socks long enough to know how important this is, so check out our size chart as a guide. If your new pair doesn’t feel quite right, just reach out and we’ll make it right.

One size fits all isn’t always true. While not every style is available in our 14+ size range, many of our popular designs are. If you don’t see what you need online, drop us a line—we’ll help you track it down or suggest something similar.

We love Merino wool, too—it’s soft, temperature-regulating, and breathable. Many of our socks are Merino or Merino-dominant, but we offer styles in wool blends, cotton, Coolmax®, Nuyarn®, and more. For each style, check the composition listed—so you know exactly what your feet are getting.

To keep them performing and looking their best, here are some golden rules:

  • Turn them inside out before washing
  • Machine wash on a gentle cycle, using warm (under 40 °C) or cool (under 20 °C) water
  • Use mild soap; skip bleach or fabric softeners
  • Don’t tumble dry

Follow the instructions on the label, and your socks will go the distance.

We stand behind every sock we make, because quality matters to us. If you find something wrong or you’re just not happy, we want to hear about it. If you bought from a retailer, start there. If you purchased directly from us, send us photos and drop us an email. We’ll assess and sort it out as quickly as we can.

Our Story

Our Technology