Company Vision

Here at The New Zealand Sock Company we work toward a simple goal - to create the "best socks you'll ever own" to do that we have a core set of values and a continually evolving mission that we keep to.   



  • Our vision is to become the global leader in our industry  



  • Be innovative and create cutting edge design

  • Invest in research and development within all areas of the company

  • Build on our existing brands

  • Work with the best fibres, technology and staff

  • Develop our facilities and grow skills in harmony with technology

  • Nurture a Continuous Improvement culture throughout the organisation to support long term growth and sustainability

  • Be flexible and responsive to the demands of the industry

  • Be profitable and return yearly dividends to shareholders Achieve sustainable returns for all stakeholders  



  • Passion and pride are reflected in our work

  • Customer focused – professional and accountable

  • Trust and respect for everyone

  • Communication and Teamwork

  • Continual learning and improvement

  • Clean and safe working environment