NZ Sock Co.


Since 1901 socks have been made in Ashburton, New Zealand. Read more.

The New Zealand Sock Company is New Zealand owned and operated and is proud to be manufacturing quality socks for people who care about what they wear on their feet.

Originating as a family business and with three generations of the Sparrow family working for the company, looking after our staff and customers is paramount. We all work as one big family and are passionate about our socks.

Quality is an important aspect and we have invested carefully in technology and research to ensure that we produce product to our high quality standards. In 2007 we introduced the latest Italian Sangiacomo machines which provide highly sophisticated technology and efficiency to our plant. Specialising in New Zealand made Merino socks, we also work with some high tech fibres including mixing wool with SeaCell®, COOLMAX™, Isolwool® and Thermastat®. The result is an excellent range of quality products to suit most customer requirements.

We manufacture and supply to leading New Zealand and Australian retailers and also import some sock ranges from China and Pakistan offering a one stop sock shop for all your solutions.

Read our testimonials to see what people really think about our socks but don’t stop there, refer to our stockists and buy a pair for yourself. We believe that they are the greatest socks you will ever own!


View Our Range

Work, leisure, sport, theraputic
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Sizing Chart

A guideline for you to select your sock size. Learn more